Online reviews for tourist destinations

In recent years, there may have been nothing more damaging to the marketing of tourist destinations than social media. As more and more travellers turn to social media, tourism destinations need to adapt to remain competitive.

For destination marketing organizations, tourism offices and congresses and other institutions responsible for inbound tourism development, this means reallocating resources from traditional sales and marketing activities (whose effectiveness has clearly decreased) to attracting travellers to social media and encouraging their feedback on the destination.

The focus is on monitoring and analyzing feedback. Accordingly, Feedback Management is key to tourism destinations.

There are seven ways you can use the online reviews for travel destinations:

Understand the interdependence of reputation

The ability of a tourist destination to attract visitors depends not only on its overall reputation, but also on the reputation of individual tour operators in the region.

Tour operators are part of the reputation of the whole destination because travellers leave feedback on individual organizations, not on tourist destinations. When all stakeholders work together, they will be stronger individually and collectively.

Make the most of the extensive data provided by online feedback

Online reviews provide a large amount of fresh, year-round material on travelers’ behaviour, interests, likes, dislikes and recommendations.

Travel destinations can use the depth, breadth and richness of these data to understand visitor sentiment, compare results with competitors and identify the strengths and weaknesses of regions, sectors and individual participants.

Use extensive data with feedback analysis

While there is no lack of feedback data, the problem is to collect, organize and reflect on it. The solution is to analyse the feedback – the process of collecting, analysing and reporting on the data from online feedback – and to use it to make more informed decisions.

Look up ideas for content in reviews

Online reviews allow DMOs to understand travellers’ questions and concerns about the destination. This information is a rich source of ideas and content for blogs, articles, web pages, social media and advertising.

These materials can address common issues and misconceptions, take advantage of travelers’ testimonials and the benefits of content marketing.

Use these reviews to guide your investment

Online reviews come from the most irrefutable source of information about the tourist destination: from travelers who have tried out the destination themselves. This, combined with a huge amount of feedback, represents a true “collective intelligence”.

Thus, these feedback can be a very effective tool to advocate with government, industry and stakeholders for the infrastructure, training and marketing investments needed to attract and increase visitor satisfaction.

the comparative effectiveness of reviews compared to competitive destinations, and the relationship between travelers’ ratings and profits.

The organization uses this data to identify the strengths and weaknesses of the region, build on strengths in marketing, address weaknesses and manage training programs.

Integrate online feedback into official rating systems

A study conducted by UNWTO showed that when planning travel, people want to see the official ratings of tourism boards, as well as assessments of travellers from online reviews. In order to meet both needs, many destinations now integrate both models into the participants’ advertisements on official websites. Examples include Visit Scotland, Visit London and Destination British Columbia.

Star Ratings Australia, Australia’s national residence rating organisation, has decided to integrate the reputation assessment from more than 175 sources of feedback.

Provide guidance, training and support to stakeholders

Travel destinations can play an active role in educating stakeholders about the importance of reputation management, how to monitor, respond and respond to feedback, and the relationship between customer service and social media.

Destination British Columbia, aware of the power of social media and online feedback, commissioned my company, Reknown, to write a comprehensive online reputation management guide and conduct training workshops across the province to help stakeholders take control of their reputations.

Implementation mechanisms may include manuals, best practices, hotel experience, seminars and presentations at travel conferences. Webinars can help reach participants in remote locations while reducing training costs.

Only when DMOs, CVBs, governments, and other tourism organizations have stepped up their activities and provided the guidance, training, and support needed to manage their online reputation, will they be able to experience all the benefits.

This includes higher visitor satisfaction, more positive feedback and ratings, and, in turn, more visitors.

Crazy destinations for adventurers in India

Do you miss your daily routine? Spare yourself from the monotony of life in the mode “from 9 to 18” and go on a well-deserved vacation filled with adventure. And if you take into account all weekends and holidays, the possibilities for traveling become more and more mother-in-law!

In this selection we present you some of the coolest adventure spots in India, where you can realize and perform the craziest ideas together with your companion.

Track Ruckpoint, Uttrakand – Invincible trekking with death

Prepare for a paradise for trekking enthusiasts with a mystical twist on the way to Rukpund Glacier Lake. At the end of the route you can see a lot of human skeletons scattered all over the place, especially at the edges of the lake. That’s why this route is known as a walk with death, it is one of the most unique adventures in India.

Also consider other destinations such as: Zanskar Ciadar Track in Kashmir, Kalka-Kasauli Track, Naga Tibba Track.

Motorcycle tour from Shimla to Lech

Ladakh is undoubtedly one of the best destinations for an adventurous trip to India. If you really want to explore the countryside with your best friends, then go on a motorcycle tour. You can organize your own route or join any expedition.

Also consider other destinations such as: Tar Desert, Spiti Valley, Kochi Munnar route

Meghalaya Caves

Cave travel is one of the best adventure sports in India. Meghalaya, with its fascinating caves located among waterfalls and green forests, is sure to attract and surprise even the most avid travelers.

So, pack your bags, as you may need a lot of equipment, as well as food to eat in remote caves. Don’t forget to take some protective equipment with you, because you never know what kind of wild friend you can find on the road. Travel safely, guys!

Also consider other destinations such as: Aurangabad Caves in Maharashtra, Araku Valley in Visakhapatam, Badami in Karnataka

Parasailing, Kerala

How about a bird’s-eye view of Payambalam Beach with your friends? It will be an exciting experience for you to watch the Arabian Sea while you soar high above it in the sky. Have you climbed to a height of 300 feet? This one, yes! What a height!

Goa – Flyboarding

Goa is undoubtedly the best place for water adventure sports in India. But water sports have also made a huge breakthrough with the launch of the world-famous “flyboarding”.

If you’re looking for an extreme source of adrenaline, try this bold sport! You take off, you fly, and you hover over the water, and this flight promises to be hellishly interesting!

Mysore Skydive

At least once in your life you should feel like you’re floating in the sky like a bird. This is your chance! Go on a parachute jump and feel the freedom!

Afraid to risk your life? Send your friend first! A joke. In this case, it is better to go jump with an expert. Mysore is one of the best places to make this adventurous jump overlooking the blue sky and green valleys.

Also consider other destinations, such as: Mysore in Karnataka, Dhana in Madhya Pradesh, Disa in Gujarat.

Kerala’s a bungee ride

Journey over the high hills, valleys and rivers of Kerala during an exciting adventure sport called “Flying Fox”. This flight looks like a scene from a Hollywood movie – you’re tied to a rope at a certain height, located between two mountain peaks.

You start from one end and bingo, reach the other! You saved the world. This sport will certainly make your vacation extremely adventurous. You can also enjoy trampoline jumping, mountaineering and several water sports in Kerala.

Also consider other destinations such as: Nimrana in Rajasthan, Kikar in Punjab and Rishikesh in Uttrakand.

Rishikesh is a bungee jumping

The tallest 83-meter high bungee jumping ground in Rishikesh is the best place to feel the ecstasy of a free fall.

It’s your official ticket to reach unprecedented heights – literally! Share the excitement of this adventure with friends by plunging into the clear water of the Ganges River! Try other sports in Rishikesh, as well as river rafting, kayaking, mountaineering and paragliding.

Also consider other destinations such as Bangalore in Karnataka, Lonavala in Maharashtra and Delhi.

Diving near an active volcano

The tranquil and secluded Barren Island in the Andaman and Nicobar Islands offers an underwater adventure experience.

Immerse yourself in crystal clear, untouched water and enjoy the view of coral gardens and fascinating basalt formations that will remain in your memory for a long time. This is a great place to try the adventurous water sports of India.

This place offers not only adventure, but also luxurious amenities to relax after all the extreme stress on the spine.

Also consider other destinations such as: Goa in Maharashtra, Lakshavvik Islands and Pondicherry.

Mountains of Satpura, Madhya Pradesh – Rock climbing

The steep terrain of Madhya Pradesh’s Satpura Ridge offers a wonderful climbing spectacle.

Along with the Satpura Ridge, other places in Madhya Pradesh are also noteworthy: Pachmarhi, Jabalpur and Chanderi, they are also extremely interesting places if your gang of travelers have a passion for mountains, mountaineering and extreme sports.

Also consider other destinations, such as Kufri in Himachal Pradesh, Kanchenjanga in Sikkima and Dunagiri in Uttarakhand.